What UC Platform Pricing Models are out there now?
Take a look around in the UC world. Who are the big influencers (check out Gartner’s Magic Quadrant for Unified Communications 2018 below)? There’s one problem with each of these Platform Providers: their UC platform pricing models have Service Providers in a choke hold! Click to Tweet
Across the US and around the globe, Service Providers are forced to pay for their UC platforms per-seat and per-feature. That may be beneficial for the Platform Providers bottom line, but how does this pricing model benefit the Service Provider? In short, it doesn’t.
When SPs are choked by their Platform Provider, their competitive edge suffers the most. They are stuck selling on a per-seat basis because they are paying on a per-seat basis. While per-seat pricing models may seem like a winner in the SMB market, how does that fare in sectors with high employee counts and low actual phone usage? Industries such as Hospitality, Manufacturing, and Healthcare are severely price gouged with per-seat pricing models. This makes it difficult to sell UC in those industries, even though they would benefit greatly from UC functionality.
Is per-seat pricing right for the UC market? We don’t think so! In fact, we have created a 4 part series on why UC platform pricing models need to evolve. Watch part 1 below, where Jason Byrne and Craig Galbraith discuss the “old-school” pricing models that surround UC.
What’s the solution?
Finding a Platform Provider that’s UC pricing model is based on Sessions (or active calls) is the only solution! A sessions-based pricing model allows you to oversubscribe and in turn, make more money, stay competitive in the market, and sell to 80% more! Download our Report on Sessions Not Seats based pricing for Unified Communications:
Contact us to learn more about netsapiens’ Sessions Not Seats pricing model:
2018 UC Gartner’s Magic Quadrant Source: https://www.uctoday.com/unified-communications/is-per-seat-pricing-right-for-the-uc-market/