A significant productivity acceleration is expected in the next 5-10 years.
MSPs, are you ready for the upcoming productivity boom?
Who knew that in 2022 we would still be dealing with the Covid-19 pandemic? So much has changed in the past two years for everyone, especially for businesses. As workers were sent home, business owners needed to supply their employees with the right technology to keep their customers happy and their staff employed.
With employees using updated equipment and working remotely, business owners have noticed that productivity has started to rise. As people settle into their new roles, economists are predicting a productivity boom. In fact, according to McKinsey “We see a significant chance of a productivity acceleration in the next five to 10 years to come,” says Jan Mischke of the McKinsey Global Institute. This productivity boom is one that MSPs can take full advantage of.
Productivity Boom Potential
Cloud-based communication solutions have been available for many years. However, most small and medium-sized businesses did not want to transition to a cloud-based solution. After all, if it’s not broken, don’t fix it, right? This way of thinking could be extremely detrimental to an MSP’s bottom line.
Now that remote and hybrid work models are becoming more popular than ever, many of those companies that were “stuck in the past” have begun to migrate to cloud-based communications solutions, which is great news for MSPs.
Cloud-based communications platforms tend to fit this genre of workers not only because they have the freedom to work from wherever they may be located, but also because the platforms are collaborative in nature.
As workers received new technologies to work with, it was either sink or swim. They needed to adjust quickly while rapidly mastering their new tools in order to efficiently perform their expected work duties.
When workers were able to master video conferencing and chat features, they started to become just as productive, or even more so than when they were working from the office.
Only the Strong Survive
As companies evolved into more modern entities, there were some companies that could not or would not adapt to this ‘new’ way of working. Sadly, several of these companies did not survive the first pandemic shut down.
Those employees that smoothly transitioned to a work-from-home status realized several benefits that come with the remote work option. Saving time and money with less commute, having a better work/life balance, and less stress are just a few of the perks remote employees enjoyed.
As the shutdown ended, several employees were speaking up and letting their bosses know they preferred to continue with remote work. This is great news for MSPs, as more and more businesses and employees focus on the use of remote and collaborative technologies.
There were several businesses that went remote with a patchwork communications solution. This means they were using several different products to create a complete communications solution for their employees.
While access to cloud-based programs is exactly what workers needed to complete their expectations, jumping from tab to tab using different programs and companies is not ideal for anyone. Now that we know that workers are continuing their remote journey, a more permanent and simple solution is necessary to sustain this work model.
MSPs Can Help
As all MSPs know, there is a better way. It’s time to take advantage of the efficiency of MSPs’ products and businesses’ need for that product.
A great way to serve your customers is to solve their pain points for them. If a customer is complaining about their hodgepodge setup, educate them on how unified communications can bring all their communications avenues together into one simple to use platform.
As an MSP, you need to make sure that your product is up to date with the newest features and capabilities. Also, understanding the security and regulatory features of your product is important as well. If you understand the ins and outs of your product, you will be better able to serve your clients.
Meeting the Needs of the Hybrid Workforce = Huge Opportunity for UC&C Vendors
No matter how far we’ve come from the invention of the wheel or how complex things have become in today’s Information Age, the old adage “necessity is the mother of invention” remains relevant.
The source of all digital progress is (or should be) solving a problem for a user or making an individual’s life better. And in the current post-pandemic business communications environment, meeting the needs of the growing mobile, work-from-anywhere workforce is a huge opportunity for unified communications and collaborations (UC&C) vendors.
Assessing Your Needs & Increasing Your Leads
Now that you are offering your customers the best products around, it’s time to assess your communications with your current and future customers. What are you doing to increase traffic and leads to your website? When was the last time you updated your website? Do you have someone on staff that is focused on marketing instead of you?
GreenStar Marketing offers marketing services specifically to the IT and telecom industries. We know your industry, we know your products, and we know your customers. Sit back while we do the heavy marketing lifting for you. With website design, content marketing (like this blog you’re reading), SEO, and more taken care of, you are free to focus on your customers while we focus on increasing your traffic.
Contact us today so we can craft a marketing plan together.