UC sends the right message
By employing a unified communications suite, enterprises have access to voice, text and video collaboration tools that allow workers to get the right message across the first time. According to Bradt, there is a hierarchy in place for the different forms of communications.
- Messages conveyed with text, like an email, should be used to share information and make the reader aware of something such as scheduling a meeting.
- Information requiring tonality must be relayed through phone calls in order to make the listener understand fully, such as discussing a problem.
- Content requiring belief, like a sales presentation, calls for a combination of words, tone and body language and therefore is best delivered through video or Web conferencing solutions that combine all three forms of communication.
The biggest advantage for enterprises deploying a UC suite is that all of these forms of communication are integrated into a single platform. If an employee wants to call a co-worker to clarify something, he or she can call one number and it will reach the person no matter where they are – office and mobile phones are connected so one can forward to the other. If a conversation is started on the phone and the topic requires more detailed information, a screen share can be initiated.