Regardless of industry or scale, every business is dependent on customer communication to some extent. Every organization needs to be able to provide a clear channel of communication in the event that their customers need to get in touch with them. Whether responding to queries, completing sales orders, or addressing complaints, businesses require an easy and streamlined method of managing customer calls. That’s where a contact center solution comes into play.
Now, some small and medium-sized business owners may be under the impression that deploying a contact center is outside of the realm of reason. After all, aren’t they exclusively used by large enterprises that operate on a grand scale? This may be true for traditional contact center setups, but the advent and proliferation of unified communications and IP PBX systems have made contact center solutions a reality for smaller organizations. As SMBs come to realize that they too can enjoy the benefits of IP contact center platforms, demand for these solutions will only increase in the near future. UC service providers need to be prepared to meet that demand with high-quality contact center offerings.
“Demand for these contact center solutions will only increase in the near future.”
Advantages of deploying contact center tools
Writing for SmartCEO, Chesapeake Telephone Systems president Jeff Nolte outlined how today’s contact center services can benefit SMBs, noting that this technology can be instrumental in helping improve and maintain customer relations. Although these types of businesses aren’t dealing with the same call volume as large enterprises, the ability to quickly and effectively manage incoming customer calls is no less critical. Every missed or mishandled call is a missed opportunity to gain a new client, convince an upset customer from canceling services or simply improve relationships with existing customers. A high-quality contact center tool can drastically enhance this critical aspect of doing business, resulting in a healthier bottom line.
“Delivering a consistent, positive service experience helps to retain your hard-won customers and will drive new prospects to buy from your company,” Nolte wrote. “Today’s affordable, feature-rich call/contact center solutions make building and expanding your small or mid-sized business a lot easier too.”
One of the main reasons that contact centers have become viable for SMBs is that today’s best solutions are based in the cloud. Instead of having to install and manage hardware and equipment on-site, organizations can entrust those responsibilities to their service providers. This means that SMBs can receive enterprise-quality contact center solutions at substantially lower costs, which is good news for both smaller businesses looking to improve their customer relations as well as their communications vendors.
In addition to improving the overall customer experience, contact centers can also enhance agent productivity. As Nolte explained, cutting-edge software tools allow for the complete integration of unified communications features. This means that agents can communicate with customers through means other than voice channels. Whatever a client’s preferred method of communication is – whether it be Web chat, email or a traditional phone call – agents are set up to effectively engage them. In addition, various metrics relating to agent performance can be collected, giving businesses keen insight into the effectiveness of their customer service staff.
Features to look for
When choosing a contact center solution, SMBs need to be sure that they’re picking a winner. A poor investment for any smaller organization could be disastrous and take a great deal of time to rebound from. So what features should they look for? The following contact center tools are some of the most critical to have:
Service providers should take advantage of the opportunities out there to deliver contact center capabilities to a wide range of businesses. Thanks to the development of cloud-based solutions, advanced contact center features can be gained at relatively low costs, making them viable for smaller demographics. Local service providers can step in and provide those solutions to current or prospective clients, giving themselves a leg up on the competition.