The Service Provider Essentials
Global communications are in the midst of a revolution. Newly remote and distributed enterprises are relying on cloud-based collaboration that is easier, faster and more seamless than ever. Service providers must deliver. Managed service providers are in a unique position to empower this end-user evolution, providing the advanced unified communications technologies that are now indispensable to business. Still, becoming the hero of the day (and ensuring business growth) requires having the right UC&C platform for the job.
Think about it: If the services you offered could be more scalable, more profitable and more adaptable, what would that change for you? What would that change for your customers? Furthermore — how can this reality be achieved?
Having the right Unified Communications and Collaboration (UC&C) platform partner on hand makes a world of difference. And when it comes to choosing, bigger doesn’t always mean better. In fact, there are a host of scalability, profitability and adaptability advantages that come with choosing a more boutique provider. And they may hold the key to overcoming the challenges that currently plague the service provider.
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Okay, let’s break it down.
Unprecedented Scale Calls For New Solutions
Ease of use is a core tenet of preserving scalability. Many strategies work on the small scale. But they often present complexity issues in our new era of multi-site networks, multiple contact centers and distributed endpoints to the tune of thousands.
In the past, telephony solutions got a boost of reliability and a reduction in complexity when hardware and license procurement switched from Microsoft to open-source alternatives, allowing for more scale. However, we’re again facing a level of need that exceeds the current solution’s capabilities. Providers can no longer continue adding new open source appliances whenever the network needs to expand. To effectively grow with customers, what’s needed is an architecture that is built for a geo-redundant network. This way, applications get the reliability they demand, and the network can grow efficiently and safely. Without having to interrupt business as usual for users.
Outdated models based on seats (often used by big-name platform providers) may also be holding you back. The remedy is oversubscription through a session-based approach. Where managing contact center contracts with seat-based pricing leads to restriction by licensing and physical lines, session-based models allow providers to run SIP trunks only for the numbers the enterprise requires. A universal license also promotes optimized network-wide scalability. You can learn more about the relationship between sessions and scalability here.
Of course, as it becomes more difficult to support growing business footprints and requirements, outsourcing infrastructure management to a trusted platform partner is also a valuable option. This helps you focus on growth without being weighed down by complexity.
Maximizing ROI with Reinvented Functionality
Speaking of seats and sessions — they also play a key role in profitability (or the lack thereof). Seat-centric models force you to purchase new vendor licenses every time you gain a new customer. This next part will come as no surprise: Excess costs lead to stifled profitability. On the other hand, selling universal licenses based on concurrent sessions allows for flexibility while eliminating unnecessary spend. Session-based models and oversubscription play a big part in regaining control over profitability by ensuring there’s always room in the license for more. You can find a more detailed breakdown on this here.
Many are under the impression that seats need to be well into the thousands before it makes sense to have their own platform license from a UC&C platform provider. Instead, they opt for a white label UCaaS provider that offers upfront simplicity at the expense of long-term money-making and growth potential. Once service providers realize the value in the switch from seats to sessions for licensing, and understand when they should leverage a platform license, a whole new level of ROI (and control) is unlocked.
Adaptability that Helps you Have it All
Given the dynamic nature of today’s enterprise, it’s not easy to deliver true agility and service excellence on behalf of end users. But it is possible. It all comes down to finding the right UC&C platform partner. One that knows how to help you optimize for the new era of communications. Here’s where a boutique provider can offer a leg up on the competition. Offering greater adaptability, better responsiveness to market requirements and more ability to remain in touch with service providers.
At netsapiens, we understand that times are changing quickly and requirements are more advanced than ever. It’s why we support scalability with simplicity for our customers through managed options like SNAPaccel. It’s why we look to drive customer profitability and control by sticking to our motto of ‘sessions not seats’ with our unique PBX Platform. Keeping in touch with the needs of our customers is also what helped us evolve during the pandemic to better suit service providers’ demands. This led us to integrate with Microsoft Teams and unveil our new v41 SNAPsolution and SNAP.HD update, featuring advanced collaboration features.
No matter what the future brings, you and your customers need to be ready. Luckily, you don’t have to do it alone. With a trusted partner on board, service providers can remain ahead of the communications revolution.
Need more convincing, or just want to learn more? Check out what the CEO of OIT had to say about our solutions and how they helped the company expand, increase profits and boost customer satisfaction.